I attended the Istanbul Marketing Group 2026 “Age of Madness” event
an intense and inspiring day focused on marketing, artificial intelligence, consumer behavior, and digital transformation.
Held at Zorlu Performing Arts Center, the event explored how AI is transforming brand communication, the impact of algorithms on consumer behavior, community driven brand strategies, hyper-consumer culture, and the future dynamics of marketing from different perspectives.

The discussions around the balance between data and human intuition, doom spending, quiet luxury, AI powered content creation, and the personalized experience economy were especially remarkable.
Valuable insights were shared by leading names from companies such as GetirFinans, MediaMarkt Turkey, Garanti BBVA, Haribo Turkey, PepsiCo, and YouTube Türkiye.
The event once again demonstrated that marketing today is no longer just about advertising it is also about culture, psychology, technology, and experience management.

While listening to new ideas and perspectives throughout the day, I also had the opportunity to efficiently manage my meetings and workflow thanks to the working environment provided by Kolektif House.
Being able to combine a modern work culture with an inspiring event experience on the same day was truly valuable.
Many thanks to everyone involved in organizing this remarkable event, all the speakers, and everyone who contributed.
It was genuinely a thought-provoking, visionary, and inspiring experience.
Şirin Güven Yazıcıoğlu
Kaan Donmez
Selen Arıkan
Damla Turan Bozdağ
Deniz Yilmaz
Fırat Doğu Gül
Didem Küçükemirler Geren
Faris Seven
Prof. Dr. Gresi Sanje
Hande Aydın
Ceren Özay Uz
Burcu Agma
Celil Sadık
Umut AYDIN
Elif Kortan Sönmez
İstanbul Marketing Group
Kolektif House
#IstanbulMarketingSummit #AgeOfMadness #Marketing #AI #Branding#DigitalTransformation #FutureOfMarketing #Networking #Innovation #KolektifHouse











